Passion has always been a driving force in the arts and it still is, but passion needs help.  There are audiences to be developed, budgets to be balanced, funds to be raised, and staff to be hired. 

The M.A. in Arts Administration (M.A.A.A.) at Goucher is focused on providing students with the tools they need to ensure that audiences are engaged, grants are funded, organizations are marketed, copyright regulations are followed, and nonprofits are in compliance with all regulations.

While working toward an arts administration degree at Goucher, you will learn from national arts leaders, develop a strong, national network, be inspired by a community of mentors and peers and enhance your career. 

This program is designed for those who want to learn while also working full time. Our signature low-residency model features online coursework throughout the year with an annual residency on campus for nine days in July. 

WHAT IS ARTS ADMINISTRATION?

Arts administration refers to all aspects of the management of arts and cultural organizations. Arts administrators work in the nonprofit, public (governmental), entrepreneurial, and for-profit sectors. The study of arts administration provides individuals with the knowledge, tools, and understanding to create, design, develop, lead, fund, evaluate, and advocate for arts and cultural programs, people, and organizations.

Learn where you are

• Keep your job or change careers while you earn your arts administration degree
• Low-residency format—an opportunity to take a course on campus for nine days and meet cohort and faculty
• Flexible classes online in the evening via Zoom

Study with national leaders

• Faculty are national leaders working in the arts
• Classes are practical and immediately applicable
• Personal attention from faculty is unmatched

Network and connect

• Establish professional relationships with faculty, guest speakers, and alumni
• Work collaboratively and build lifetime connections with cohort, faculty, and alumni
• Facilitate a career change or enhance your work in theatre, dance, music, museums, arts centers, galleries, colleges, arts advocacy organizations, arts education, and arts service

Hear from our current students

WHAT WILL I LEARN?

The core curriculum of the M.A.A.A. at Goucher covers all key areas of arts administration along with a variety of electives that allow each student to design their own path through the program.

Courses for the arts administration degree include:

• Marketing
• Finance
• Fundraising
• Grantsmanship
• Arts and Public Policy
• Leadership
• Law in the Arts
• Arts Writing and Research
• Managing Performing Arts Organizations
• Arts Education
• Managing Visual Arts Organizations
• New Ventures in the Arts/Entrepreneurship
• Cultural Ecosystems
• International Arts Policy
• Art and Activism for Social Justice
• Arts and Social Justice
• Arts in the Community
• Current Topics in Arts Administration

Our M.A. in Arts Administration offers scholarships, engaged faculty, and lasting relationships. If you have any questions, please contact the M.A.A.A. program director, Ramona Baker, at ramona.baker@goucher.edu.