Goucher College announces strategic partnership with EAB
Goucher College has announced a strategic partnership with EAB, a leading education technology and research firm, to expand Goucher’s reach and market share.
Under the terms of the four-year agreement, EAB will work with Goucher leaders to enhance admissions marketing campaigns, provide targeted market research, and collaborate on additional engagement initiatives.
“This new partnership will further enhance our visibility not only nationwide but globally too and allow us to tell Goucher’s story to an even larger audience,” said Kent Devereaux, Goucher College president. “Partnering with an established leader in the field like EAB positions a nationally-ranked college like Goucher for even more success.”
EAB works with more than 1,700 schools across the country to support enrollment and student success initiatives. The firm has a strong knowledge of the higher education industry and leverages research analytics to uncover and apply proven practices and transformative insights.
“EAB looks forward to helping Goucher College highlight the incredible education experience they have to offer,” said Chris Marett, president of enrollment services at EAB. “The work we do together will clearly demonstrate to a broader array of prospective students that they will be welcomed into the Goucher community and supported as they pursue their education goals.”
In addition to marketing and engagement projects, EAB will help Goucher create a dynamic, interactive, virtual campus tour. The new immersive experience will combine 360-degree photos, video and interactive elements designed to highlight the Goucher community and provide prospective students from across the United States and around the globe the opportunity to explore Goucher’s campus virtually.
“Partnering with EAB will help the college broaden its reach to both domestic and international students,” said Jonathan Lindsay, vice president for enrollment management at Goucher College. “Given the limitations from the COVID-19 pandemic, this immersive virtual campus tour offers prospective students from around the world the chance to remotely experience aspects of our beautiful 287-acre campus and our vibrant campus culture.”
For more information about undergraduate admissions at Goucher College, please visit www.goucher.edu/become.