Course Descriptions
We are no longer accepting new applications for the Bachelor of Professional Studies
program.
Communication, Sport, and Society
Covers the cultural influence of communication about sports on society. Explores how
communication enables cultural meanings and values to become associated and established
within sports. Exposes students to the ways factors such as race, gender, and nationalism
manifest and perpetuate via communication about sports (3 cr.).
Introduction to Sports Media
An introductory course that investigates global sport media landscape, including areas
of print, broadcast, Internet and evolving social media platforms. Functions of media
delivery, skills, and attributes required of industry professionals are discussed.
Students become acquainted with career opportunities in the sport media field. Also
covers ethical considerations in sports communications (3 cr.).
Sports Publications
Building off of “Introduction to Sports Media,” the operations and procedures behind
the various arms of the print media. Students will learn about newspapers, magazines,
and web publications by first analyzing their historical evolution and basic business
models. The primary goal is to understand how these media outlets define their target
audience, satisfy commercial obligations, and then create relevant and appealing material.
Students will analyze the style and tone of the various media outlets by reading different
publications and critiquing the presentation along with the substance of the words
on the page. After the analytical work is completed, the second half of the semester
will be based on students writing copy for newspapers, magazines, and web publications.
(3 cr.).
Sports Media Relations
Deals with the workings and process behind executing the proper techniques of media
relations in all facets of the sport industry. The media relations offices of college/university
athletic departments or professional franchises act as liaisons between the school/team
and the media. To better understand how both sides work to form this symbiotic relationship,
sport organizations will be analyzed in terms of their organization and execution
of promotion and marketing strategies. Topics include the mechanics of creating press
releases and other materials, as well as techniques in managing crises. (3 cr.).
Social Media and Sports Communication
Covers the influence of communication and social media in sports and how these technologies
are changing the communicative infrastructure of sports. Students explore how social
media is re-configuring sports media, how sports organizations are managing social
media, and how social media affects fan behavior and athlete communication. (3 cr.).
Communication in Sports Organizations
Examines communication dynamics in sports organizations. Among others, topics may
include identifying how sports organizations manage crisis communication, communication
with stakeholders, sexual harassment, ethical issues, and dissent. (3 cr.).
Sports Media Criticism
Students gain in-depth understanding of sports communication issues through critically
analyzing actual media coverage of sporting events, addressing social issues involved
in college and professional sports, and developing an understanding of sports promotion
and advertising. (3 cr.).
Narratives in Sports Documentaries
Investigates sporting narratives through the examination of contemporary documentaries.
Emphasis on sporting influence on individualistic and societal levels through story,
setting and various themes, including forgiveness, regret, pursuit of happiness and
structured, calculated rebellion. (3 cr.).
The Business of Sports
Providing a broad and real-world overview of the sports business marketplace. This
course will equip students with the financial and accounting acumen necessary for
them to succeed as executives in sports organizations. The goal here is to provide
students with hands-on experience and relate theory to current events in preparation
for real-time business challenges. (3 cr.).
Sports Promotion
Every industry relies on the benefit of promotion — in all its various forms. This
course will examine marketing communication concepts, strategies, methods, and issues
as they relate to the sports industry. The roles of public relations, mass media,
and social media in sports communication within the amateur, collegiate, and professional
ranks will also be covered. Ultimately the goal of this course is to provide students
with a conceptual and strategic understanding of sports promotion. (3 cr.).
Advanced Sports Communication
Combination seminar and primary research class that explores contemporary sports communication
issues, sports communication and race/gender. Students write position papers on seminar
topics and conduct primary research on sports communication topics of their choice.
(3 cr.).